Meet Circumference, the Sustainable Beauty Brand Changing the Game With Its New Waste-Not Initiative
Jina says of the impetus for their new waste-not sourcing initiative, which was inspired, in part, by the book Radical Matter: Rethinking Materials for a Sustainable Future, and, specifically, a chapter titled “Playing with the perception of waste as a future quarry—a starting point rather than an end point.” “It got us thinking,” recalls Chris. “Can we find value in what is seen as waste to be used towards a valuable skin-care resource?”Such a question—along with a pro tip from a sommelier at Eleven Madison Park—eventually led the duo to Bedell Cellars, a sustainably farmed vineyard on the North Fork of Long Island